COVID-19 and Sports Tourism

The COVID-19 pandemic has paralyzed one of Virginia’s growing economic drivers: sports tourism. But even amid mass cancellations and lost revenue, tourism officials hold out hope that, for the sports sector at least, there can be recovery.

“Do you remember when the Titanic was sinking, and the band kept playing?” Caroline Logan of Virginia Tourism Corps. asks. “Well, we’re the band.”

My feature on the state of Virginia's sports tourism can be found at the Virginia Business magazine website. Read "Delay of Game" by going here. 

(Photo of James I. Moyer Sports Complex in Salem courtesy Visit Virginia’s Blue Ridge.)